We implemented a colour scheme, font pairing, and visual identity that visually depicts the aims of Julie’s brand, while also communicating what soul care looks and feels like through the power of colour combination and visual imagery.

One of the biggest challenges of this project was developing a website that authentically represents the kinds of counselling Julie offers as well as an accurate depiction of the clientele she is looking to serve. We simplified this process by researching imagery that skewed slightly away from ‘typical’ counselling and support imagery to more creative interpretations – combining Julie’s mission and purpose with our endeavour to further customise the experience.

It was critical to establish copy for the website that accurately spoke to the types of clientele Julie can best serve. Identity plays a huge part in how counsellors and clients interact with one another, and although we didn’t want to overemphasise Julie’s identity, we did want to hint to the feel of what a typical session with Julie would look like. Inspired by Julie’s previous endeavours, we ensured that the copy we developed for the brand, for the website, for Julie’s services and her biography were cohesive and matched the visual identity as well as visual imagery we utilised for the website. It is important to distinguish a therapist and intertwine who they are with their services. This website’s copy shined this throughout.