Field Notes

Aura Orthodontics

Rooted care. Generational confidence. Community-led transformation.

Summary

Year

2023-Present 🦷

Offerings

Strategy & Messaging Consultancy, Program Development, Media Training, Digital Presence

Industry

Healthcare, Community Wellness, Education

Through deep consultancy, storytelling, and long-term program design, we’ve helped reposition Aura Orthodontics from a high-performing practice to a values-led community leader — bridging medical advocacy, mentorship, and patient care through ancestral codes of integrity and impact.

The Challenge

Aura Orthodontics is a Surrey-based practice known for exceptional results, affordability, and glowing reviews. For over 12 years, their work spoke for itself — but their story didn’t. With minimal social media presence and no unifying message, Aura was at a crossroads: how could they deepen their local impact, build meaningful generational trust, and emerge as a thought leader in an oversaturated healthcare landscape?

They approached Himmat Media after seeing our viral work with Dil Mil. What began as a pitch for punchy orthodontic ads quickly evolved into something deeper. Aura didn’t just need a campaign — they needed a new ethos, rooted in care, authenticity, and relationship-based advocacy.

Our Approach

This was not just a rebrand. It was a re-rooting.

Through in-clinic immersion, reflective strategy sessions, and ongoing consultancy, we supported Aura in uncovering the heart of their mission. We:

  • Developed a three-year messaging and programming roadmap, guiding strategy across social media, in-clinic storytelling, and future community expansion.

  • Created and helped hire for a custom community engagement role, bridging internal capacity with Himmat’s strategy oversight.

  • Crafted a cohesive brand tone and narrative grounded in belonging, integrity, and cross-generational confidence.

A cornerstone of our work involved guiding Dr. Sharma — not just as a business owner, but as a human being. Across months of collaborative reflection and media training, we helped him articulate:

  • His journey through imposter syndrome, fatherhood, and unlearning toxic masculinity

  • His advocacy for mouth breathing education, especially within the South Asian community

  • His evolving voice as a mentor, educator, and man committed to service — not just success

We helped Dr. Sharma shape meaningful messaging for radio, school talks, and digital platforms, always translating technical expertise into emotionally resonant advocacy. Our lens was always: how do we build messaging that’s medically sound, spiritually aligned, and deeply felt?

Design Process & Strategy

Our consultancy bridged brand architecture with soul-based storytelling.

We:

  • Reframed Aura’s identity visually and emotionally — shifting from clinical to calm, kind, and culturally aware

  • Created a content and engagement strategy that centred community relationships over social metrics

  • Trained Aura’s team to co-create digital content that mirrored the warmth and humour of in-person interactions

  • Developed tone and script structures for youth-facing workshops, oral health education, and parental trust-building

Every post, caption, and campaign reflected our Ancestral Codes ethos: say what you mean, root it in care, and honour your people.

Results & Impact

This transformation wasn’t loud — it was layered.

  • Engagement & Visibility

    • 132K visits in 90 days, with only 6% from ads, 57.9% of which were non-followers

    • 30% boost in patient inquiries within 3 months

    • Community content outperformed prior digital efforts, with TikToks and storytelling reels drawing organic traction

  • Programs & Presence

    • Future Smiles launched: mentorship, scholarships, and practicums for high school students

    • Study Clubs revived: collaborative learning spaces for dental professionals

    • Dr. Sharma emerged as a trusted voice in care, confidence, and conscious masculinity — across schools, events, and media

  • Client Growth & Personal Transformation

    • Dr. Sharma’s voice evolved — grounded, confident, and service-forward

    • Aura’s brand now reflects their lived values — patients and staff consistently describe a “felt difference” in energy and care

    • Staff morale rose as internal culture aligned with external messaging

This isn’t just strategy. It’s storytelling as healing, branding as belonging, and consultancy as community-rooted capacity-building.

Related Projects/Next Steps

  • 5X Fest – Community-Led Festival Transformation

    Evolved the City of Bhangra into a dynamic cultural movement. From strategic rebrand to multi-day festival storytelling, we helped draw 30,000+ attendees and redefine South Asian youth engagement.

    Step into the Story

  • Dil Mil – #JustDate Campaign

    Culturally-rooted humour meets viral performance. We led creative direction, copywriting, and audience strategy for a South Asian dating app — sparking 700% growth and record-breaking engagement.

    Step into the Story

  • Sundar Prize – Brand & Program Strategy

    We developed the visual identity for this justice-led film festival — guiding brand voice, visual direction, digital storytelling, and youth-driven programming with deep emotional resonance and resounding community impact.

    Step into the Story